CIREF

CIREF (Centre Interrégional de Recherche et d'Expérimentation de la Fraise) stands as a prominent European research and development institution dedicated to the advancement of strawberry cultivation. Established in 1989 in France, the organization operates as a collaborative hub that bridges the gap between scientific innovation and practical agricultural application. Over the decades, CIREF has solidified its reputation as a key player in the berry industry, focusing on the rigorous evaluation, selection, and genetic improvement of plant material to meet the evolving demands of both professional growers and the global market.

The company specializes in long-term breeding programs and experimental trials, focusing on developing varieties that demonstrate superior adaptability, disease resistance, and consistent fruit quality. By leveraging deep expertise in plant physiology and agronomy, CIREF supports the entire value chain, from nursery production to commercial harvest. Their work is characterized by a commitment to sustainability and efficiency, ensuring that the agricultural sector remains resilient against environmental challenges while maintaining high standards of productivity and sensory appeal for consumers worldwide.