Mr. Jimmy Bagdasarian, Lassen Canyon Nursery

Lassen Canyon Nursery is a premier agricultural enterprise and a globally recognized leader in the propagation of high-quality strawberry plant material. Founded in 1978 by Jimmy Bagdasarian, the company has grown from its humble beginnings in Northern California into a powerhouse of horticultural excellence. With over four decades of dedicated research and development, the nursery has established itself as a cornerstone of the commercial berry industry, consistently providing growers with healthy, high-vigor planting stock that meets the rigorous demands of modern professional agriculture.

Headquartered in Redding, California, the company leverages the unique climatic advantages of the high-elevation regions in the state to produce nursery stock with superior field performance. Their operations span across carefully managed high-altitude sites, ensuring that every plant is conditioned for optimal growth and environmental resilience. Known for their uncompromising commitment to phytosanitary standards and state-of-the-art laboratory testing, Mr. Jimmy Bagdasarian’s vision has transformed the business into a trusted international partner for commercial fruit producers who prioritize yield, consistency, and long-term sustainability in their operations.