PRI

PRI (Plant Research International) is a globally recognized institution specializing in advanced plant science, breeding, and agricultural innovation. Established as a leader in horticultural research, the company focuses on the development of high-quality germplasm and the application of cutting-edge biotechnological techniques to improve crop resilience and yield. With a deep history rooted in scientific excellence, PRI has built a reputation for its rigorous approach to plant improvement, playing a crucial role in modernizing fruit cultivation standards worldwide.

Operating on an international scale, the company collaborates with top-tier growers, nurseries, and research organizations to address the evolving challenges of the agricultural sector, including climate adaptation and sustainable production. Its core specialization lies in the intensive research and selection processes for pome fruits, with a particular emphasis on Malus species. Through decades of dedicated scientific inquiry, PRI continues to be a driving force in the industry, providing the foundational research necessary for the advancement of modern orchard management and the successful deployment of superior genetic materials in diverse climates.