Olearia furfuracea

Olearia furfuracea is an evergreen shrub belonging to the Asteraceae family. Often referred to as the akiraho, this plant is native to New Zealand, where it is commonly found in scrublands and forest margins, particularly in the North Island region.

The plant is highly regarded in horticulture for its durability and aesthetic appeal. It thrives in temperate maritime climates and is notably tolerant of wind and salt spray, which makes it an excellent candidate for coastal landscaping and shelterbelts.

Botanically, it is defined by its leathery, oval leaves that feature a deep green upper surface and a distinctively textured, silvery-white tomentum on the underside. This unique foliage provides a striking contrast in the garden. During the summer, the shrub produces abundant clusters of white daisy-like flowers that attract beneficial pollinators.

Cultivation requires well-drained, fertile soil and a sunny position. While Olearia furfuracea is relatively hardy, it performs best when protected from severe frosts. Watering should be consistent during the establishment phase, but once mature, the plant exhibits moderate drought tolerance, provided it is not in excessively dry, sandy soils.

In landscaping, it is used as a foundation planting, hedge, or ornamental screen. Typical pests include aphids and scale insects, while powdery mildew can occur if there is poor air circulation. Regular pruning after flowering is recommended to keep the plant bushy and prevent it from becoming woody or leggy over time.

• Excellent tolerance to maritime conditions
• Best propagated via semi-hardwood cuttings
• Requires sunny locations for optimal flowering
• Responds well to seasonal structural pruning