Better3Fruit N.V.| BE

Better3Fruit N.V. is a prominent Belgian company headquartered in Rillaar, specializing in the research, development, and commercialization of innovative fruit varieties. Founded in 1999 as a spin-off from the renowned pome fruit breeding program of the Katholieke Universiteit Leuven, the company has established itself as a global leader in genetic improvement. With over two decades of expertise, Better3Fruit combines traditional breeding techniques with cutting-edge scientific research to address the evolving needs of the international fruit industry, focusing on quality, disease resistance, and consumer appeal.

The company operates on an international scale, maintaining a strong reputation for excellence in the field of pome fruit breeding. Their business model centers on creating long-term value for the entire supply chain, from nursery growers to retail markets, through strategic partnerships and worldwide licensing agreements. Known for their deep scientific integrity and commitment to sustainability, Better3Fruit N.V. continuously pushes the boundaries of fruit development, ensuring that the global agricultural sector has access to high-performing, commercially viable varieties that meet the highest standards of production efficiency and taste.