BETTER3FRUIT N.V

Better3Fruit N.V. is a globally recognized Belgian company specializing in the innovative breeding and development of high-quality fruit varieties. Founded in 1999 as a spin-off from the University of Leuven, the company has established itself as a pioneer in modern plant breeding, focusing on creating superior apple and pear varieties that meet the evolving demands of both professional growers and end consumers. By combining traditional horticultural expertise with advanced genetic research, the firm plays a critical role in the international fruit supply chain, providing improved genetics that emphasize disease resistance, long-term storage capability, and exceptional sensory profiles.

Headquartered in Rillaar, Belgium, the organization operates on a global scale, collaborating with major international partners to license and manage proprietary genetics across diverse climatic zones. With over two decades of experience, Better3Fruit is highly regarded for its commitment to excellence and sustainable agricultural practices. The company’s reputation is built on its ability to bridge the gap between rigorous scientific innovation and commercial viability, ensuring that modern fruit production remains productive and profitable while maintaining the highest quality standards for the global market.