De Ruiter´S Nieuwe Rozen

De Ruiter’s Nieuwe Rozen is a prestigious Dutch breeding company with a rich heritage in the global floriculture industry. Founded in 1923 by Gerrit de Ruiter, the company has evolved from a small local nursery into an international leader in rose genetics. Over the past century, the organization has dedicated itself to the sophisticated art of cross-breeding, focusing on the development of high-quality roses that serve both the cut flower market and garden enthusiasts worldwide. Their long-standing presence in the industry has cemented their reputation as a cornerstone of modern rose innovation.

Operating on a global scale, the company maintains extensive research and development facilities that emphasize durability, disease resistance, and aesthetic excellence. Their primary mission revolves around creating rose varieties that meet the rigorous demands of professional growers, retailers, and final consumers. By combining traditional horticultural expertise with advanced genetic research, De Ruiter’s Nieuwe Rozen continues to set international benchmarks for flower longevity and visual appeal. Today, the company is recognized for its commitment to sustainable breeding practices and its profound influence on the evolution of commercial rose cultivation across multiple continents.