Driscoll Strawberry Associates, Inc.| CA

Driscoll’s is a world-renowned leader in the fresh berry industry, headquartered in Watsonville, California. With a heritage dating back to the late 19th century when the Reiter and Driscoll families began farming strawberries in the Pajaro Valley, the company has grown into a global powerhouse. Over more than a century of operation, Driscoll’s has transformed from a regional enterprise into the gold standard for berry production, recognized for its commitment to quality, innovation, and long-term sustainability in agriculture.

The company operates as a large-scale agricultural business, coordinating a vast network of independent family-owned farms across North and South America, Europe, and Australia. Driscoll’s is highly regarded for its sophisticated proprietary breeding program, which focuses on developing premium varieties through natural, non-GMO cross-pollination methods. By managing the entire supply chain—from research and development to the final consumer experience—the company has secured a reputation for excellence in the cultivation of strawberries, raspberries, blueberries, and blackberries. Their operations are defined by a dedication to environmental stewardship and a deep-rooted tradition of collaborative farming that spans several generations.