Markus Kobelt

Markus Kobelt is a renowned horticultural expert and the founder of the Swiss nursery Lubera, which has established itself as a leading authority in plant breeding and sustainable gardening. Based in Buchs, Switzerland, the company emerged from a long-standing tradition of fruit growing and has evolved into a global powerhouse in the development of innovative plant varieties. Since its inception, the firm has focused on bridging the gap between professional agricultural breeding and the requirements of amateur gardeners, prioritizing flavor, resilience, and ease of cultivation in its plant selection process.

The company is widely recognized for its extensive research activities and commitment to breeding programs that span across various berry cultures and fruit crops. Operating on an international scale, Markus Kobelt’s organization leverages its unique position in the European market to distribute high-quality plant material throughout the continent and beyond. Its reputation is built on a deep expertise in pomology and a passion for creating plants that thrive in home gardens without the need for intensive chemical intervention. By combining traditional cultivation methods with modern breeding techniques, the company continues to influence agricultural standards and elevate the quality of berry production globally.