Lubera AG

Lubera is a renowned Swiss-based horticultural company recognized as a leading innovator in the European breeding and nursery sector. Founded in 1993, the company has established a distinct reputation for focusing on the development of unique plant varieties that combine exceptional flavor profiles with high disease resistance and suitability for home gardening. By operating its own research and breeding facilities, Lubera bridges the gap between professional agricultural science and the practical needs of gardening enthusiasts across the continent.

Over the decades, the company has scaled its operations to become a major player in the international plant market, serving customers throughout Europe with a sophisticated logistics network. Its expertise spans across various fruit and berry categories, with a particular emphasis on perennial crops that thrive in diverse climates. Driven by a philosophy that prioritizes garden performance and reliability, Lubera maintains a strong commitment to sustainable cultivation practices and continuous genetic advancement, cementing its status as a trusted partner for both professional growers and dedicated home gardeners alike.