o Better3fruit N.V.

Better3fruit N.V. is a prominent Belgian company specializing in the innovative breeding and development of high-quality fruit varieties. Founded in 2008 as a spin-off from the University of Leuven, the company has established itself as a global leader in pome fruit research, focusing primarily on the genetic advancement of apples and pears. By combining traditional breeding techniques with cutting-edge scientific expertise, the organization continuously works to improve fruit quality, disease resistance, and overall harvest efficiency for producers worldwide.

Operating from its research center in Rillaar, Belgium, Better3fruit has built an international reputation for excellence by collaborating with a vast network of global partners, nurserymen, and fruit growers. Their mission centers on creating varieties that meet the evolving demands of both modern agriculture and consumer preferences, ensuring that each developed variety offers superior taste, texture, and storage capabilities. As a result, the company remains a cornerstone of the pome fruit industry, setting benchmarks for quality and sustainability in the global fruit supply chain.