Better3fruit

Better3fruit is a globally recognized research and breeding company based in Belgium, specializing in the development of high-quality pome fruit varieties. Founded in 2008 as a spin-off from the University of Leuven, the company has built a distinguished reputation by bridging the gap between advanced academic research and practical commercial fruit growing. Their core mission is centered on innovation, focusing on the genetic improvement of apple and pear cultivars to meet the evolving demands of both producers and consumers in a competitive global market.

Operating with a strong emphasis on sustainability and efficiency, Better3fruit focuses on traits such as natural disease resistance, improved shelf life, and superior sensory qualities. Through extensive breeding programs and rigorous testing, the company establishes long-term partnerships with nurseries and international growers, ensuring that their proprietary genetics contribute to more resilient and profitable orchards worldwide. By maintaining a balance between traditional breeding expertise and modern molecular techniques, they remain a key player in shaping the future of the pomology industry.