Better3fruit , Belgium

Better3fruit is a prominent Belgian breeding and research company headquartered in Heverlee, recognized globally for its expertise in the development of high-quality pome fruit varieties. Established in 2007 as a spin-off from the renowned KU Leuven University, the company builds upon decades of intensive pomological research. By combining traditional breeding techniques with modern scientific innovation, Better3fruit has solidified its position as a key player in the international fruit industry, focusing on creating superior apple and pear varieties that meet the evolving demands of both professional growers and end consumers.

The company operates on a global scale, collaborating with major industry partners and fruit nurseries to manage the commercialization and intellectual property rights of its successful genetic portfolio. Their mission centers on improving the profitability of orchards by developing trees that offer enhanced disease resistance, robust productivity, and exceptional sensory qualities. With a reputation built on scientific rigor and long-term vision, Better3fruit remains at the forefront of agricultural innovation, consistently contributing to the genetic advancement and sustainability of the pome fruit sector across diverse climatic regions.