Norika Nordring-Kartoffelzucht und Vermehrungs , Gross Lüsewitz, DE

Norika Nordring-Kartoffelzucht und Vermehrungs-GmbH is a globally recognized German plant breeding company headquartered in Gross Lüsewitz, with deep roots in the tradition of potato cultivation in Mecklenburg-Vorpommern. Founded in 1991 following the privatization of the former Institute for Potato Research, the company has evolved into a powerhouse of agricultural innovation. It specializes in the research, development, and propagation of high-quality potato varieties, maintaining a strong focus on scientific excellence and practical application to meet the diverse needs of modern agriculture and the food industry.

The company operates on an international scale, with its influence extending far beyond European borders to markets in Asia, Africa, and the Americas. Renowned for its rigorous selection processes, Norika is particularly esteemed for creating varieties that demonstrate exceptional resilience against climate-related stress, high yield potential, and superior processing qualities. By integrating traditional breeding techniques with modern biotechnological advancements, the firm has established a reputation for reliability and quality, consistently supporting farmers with genetics that improve both sustainability and economic profitability in potato production.