Better3Fruit, Be

Better3Fruit is a leading Belgian company specializing in the breeding and development of high-quality fruit varieties, with a particular focus on apples and pears. Established in 1999 as a spin-off from the KU Leuven University, the company has grown into a globally recognized player in the pomology sector. By combining scientific rigor with innovative selection techniques, they provide advanced plant material and genetic improvements that meet the evolving demands of modern orchards, retailers, and discerning consumers worldwide.

The company is widely respected for its long-term vision in creating resilient and productive cultivars that offer superior taste profiles, improved shelf life, and better resistance to environmental stresses. Operating from their headquarters in Rillaar, Belgium, Better3Fruit acts as a vital bridge between academic research and commercial fruit production. Their reputation is built on decades of expertise, a robust international network, and a commitment to sustainable breeding practices that ensure the future viability of the global pome fruit industry.