Piet Schreurs Holding B.V., Netherlands

Piet Schreurs Holding B.V., headquartered in the Netherlands, stands as a globally recognized leader in the floriculture industry, specializing in the breeding and propagation of high-quality cut roses. Established with a deep commitment to botanical innovation, the company has spent decades refining its expertise in developing superior rose varieties that meet the rigorous demands of international markets. Through a combination of traditional breeding methods and advanced research technologies, the organization has consistently set benchmarks for aesthetic appeal, vase life, and overall plant durability.

The company operates on a significant international scale, with its influence extending across major floral markets in Europe, Africa, and beyond. Known for its dedication to excellence, Piet Schreurs Holding B.V. has cultivated a strong reputation among professional growers and distributors for providing genetic material that combines beauty with commercial viability. By maintaining a focus on sustainable breeding practices and customer-centric development, the firm continues to play a pivotal role in shaping the modern rose trade, ensuring that its breeding programs address both current trends and the long-term needs of the global cut flower sector.