Ekland Marketin Co. of California, Inc.

Ekland Marketing Company of California (EMC) is a globally recognized leader in the fruit industry, specializing in the development, licensing, and commercialization of advanced strawberry and berry germplasm. Founded in 1982 by Ronald D. Oda and Harold A. Johnson, the company has established itself as a pivotal link between private breeding programs and commercial growers worldwide. Headquartered in California, EMC is renowned for its deep expertise in intellectual property management and its commitment to bridging the gap between innovative agricultural research and large-scale, high-yield production systems.

The company maintains an extensive international footprint, providing genetic material and technical support to diverse agricultural markets across Europe, Asia, and the Americas. Over the past four decades, Ekland Marketing has cultivated a strong reputation for maintaining rigorous quality standards and facilitating the global expansion of sustainable berry cultivation. By prioritizing long-term partnerships with breeders and producers, the firm continues to play an essential role in evolving modern agriculture, ensuring that growers have access to robust, high-performance plant varieties that meet the rigorous demands of today’s competitive global supply chains.