PINK CAFE

Selection Heritage and Specialization

The 'Rozoviy Zefir' chrysanthemum is the result of rigorous selection efforts conducted by the Federal Research Center for Subtropical Scientific Center of the RAS. Developed in Georgia under conditions optimal for subtropical flora, the variety possesses enhanced biological robustness and unique decorative traits. Within the professional horticultural sector, it is classified strictly as a cut flower variety, designed to meet the high aesthetic standards of modern floral arrangements.

Market Positioning

Unlike universal cultivars, 'Rozoviy Zefir' occupies a specific niche in commercial floriculture. It is highly valued for its predictable growth patterns, including high stem density and consistent pink coloration of the inflorescences—key factors for high-end floral design. The originator focused heavily on vase life and post-harvest resilience, making it a preferred choice for greenhouse operations targeting premium flower markets.

• Plant type: cut chrysanthemum.
• Color profile: a delicate pink shade that maintains saturation during transport.
• Purpose: commercial cultivation for floristry.
• Origin: breeding by FGBUN FIC STC RAS (Georgia).

The variety's reputation is built on its longevity in a vase and reliability, making it a strategic asset for producers prioritizing product quality and market consistency.