Fresh Forward Holding B.V., 6851 ET Huissen

Fresh Forward Holding B.V., headquartered in Huissen, the Netherlands, is a premier international player in the agricultural sector, specializing in advanced plant breeding and the development of high-quality fruit varieties. With a rich history deeply rooted in professional botanical research, the company has established itself as a leading innovator in the European horticultural market. By leveraging decades of expertise, the firm focuses on creating resilient and high-yielding genetic material that meets the demanding standards of modern commercial agriculture and consumer preferences.

The company operates on a significant global scale, collaborating closely with growers, distributors, and retailers to ensure the success of their proprietary genetics across various climates. Fresh Forward is widely recognized for its rigorous breeding programs, which emphasize not only productivity and disease resistance but also flavor profiles and supply chain efficiency. Through its commitment to research and sustainable agricultural practices, the company has built a strong reputation as a trusted partner for fruit producers worldwide, playing a pivotal role in the advancement of contemporary berry and pome fruit cultivation.