PROMOTION

Chives by Syngenta: A Professional Choice for Salad Mixes

The 'Promotion' variety from the Swiss breeding giant Syngenta is a specialized solution for those growing greens for the fresh produce market. Unlike ordinary wild forms of chives, 'Promotion' has been selectively bred to produce consistent, high-marketability leaves that retain their crispness and delicate flavor after harvesting.

Key Advantages

• Marketability: The leaves feature a rich, dark green color and excellent density, which is critical for creating visually appealing bunches.
• Rapid Regeneration: This variety shows high regrowth rates after cutting, allowing for multiple harvest cycles per season.
• Culinary Qualities: A subtle, moderately sharp taste makes it an ideal ingredient for salads, sauces, and garnishing haute cuisine dishes.

Operational Features

When working with this variety, it is important to note that 'Promotion' is aimed at the fresh produce segment. The shelf life of the finished product is 1-2 months when stored at proper temperatures, although the primary sales strategy is 'from the field' distribution. The manual harvesting method allows for gentle handling, preserving the integrity of the leaves, which is often difficult to achieve with mechanical harvesting.

This variety is optimal for farms specializing in supplies for restaurants and supermarket chains, where high standards for product uniformity are required. By choosing 'Promotion', growers gain predictable results from a trusted Swiss brand.