Jolie

A Quality Standard for the Beetroot Industry

The «Joli» beetroot, developed by the Dutch seed company Pop Vriend Seeds-NL, is the preferred choice for professionals focused on commercial presentation and consistent yield. As a classic «Detroit» type hybrid, it effectively serves two major market segments: the fresh bunch market and large-scale industrial processing.

Why «Joli» Stands Out

The defining characteristic of this hybrid is its impeccable internal structure. Unlike many early-maturing varieties, «Joli» is virtually free of the prominent light-colored rings often found in beets. The root possesses a deep, intense dark-red color that remains consistent even after thermal processing, which is critical for producers of canned goods and high-quality juices.

• Shape and Marketability: The uniform, rounded shape minimizes waste during peeling on industrial processing lines.
• Precision Timing: With a maturation period of 100-110 days, growers can plan their harvest schedules with high precision.
• Culinary Quality: The rich pigmentation and lack of tough, fibrous tissue make this variety a favorite for both the HoReCa sector and retail chains.

For fresh-market growers, «Joli» offers the advantage of perfectly aligned, highly aesthetic produce. For processors, it guarantees raw material stability, eliminating the need for extra sorting based on color or texture. The hybrid has performed exceptionally well across various climatic zones in Europe, reflecting the robust nature typical of Dutch breeding in managing environmental stress during the growing season.