New Fruits, I

New Fruits, I is a prominent Italian breeding and nursery company based in the heart of the Cesena region, a hub for agricultural innovation. Established in 1996, the company has dedicated over two decades to the genetic improvement of strawberry varieties, focusing on developing cultivars that meet the evolving demands of both professional growers and the global market. Through systematic research and traditional breeding techniques, the company has secured a strong reputation for excellence in the soft fruit sector, bridging the gap between rigorous scientific selection and practical field performance.

The company operates with a strong international outlook, with its plant material widely distributed across various climatic zones in Europe and beyond. New Fruits is particularly recognized for its commitment to high-quality standards, emphasizing the development of varieties that combine superior flavor profiles, post-harvest durability, and resistance to common environmental stresses. By maintaining a focus on specialized breeding programs, the firm continues to influence modern berry production, ensuring that its genetics consistently contribute to the productivity and sustainability of agricultural enterprises within the fruit industry.