NEW FRUITS S.A.S.

New Fruits S.A.S. is a renowned Italian breeding company based in the Cesena region, a hub for agricultural innovation. Established in 1996, the company has built a solid reputation over the decades as a leader in the research and development of high-quality plant genetics. With a core focus on the berry sector, the firm leverages sophisticated scientific methods to create resilient and high-performing cultivars that meet the evolving demands of both professional growers and the global supply chain.

The company operates on an international scale, collaborating with researchers and agricultural partners across Europe and beyond. By prioritizing productivity, fruit quality, and resistance to environmental stress, New Fruits S.A.S. plays a vital role in advancing modern berry cultivation. Their long-standing commitment to genetic improvement is backed by rigorous testing programs and a deep understanding of horticultural standards, solidifying their position as a trusted reference point for nurseries and fruit producers seeking superior breeding expertise.