New Fruits s.a.s di Bernardini Danilo, Danesi Lucilla e C., Italy

New Fruits s.a.s. is a renowned Italian company specializing in the research, development, and propagation of high-quality strawberry varieties. Founded in 1996 in Cesena, the heart of Italy's fruit-growing region, the firm has established itself as a cornerstone of the international small fruit industry. By focusing on scientific innovation and rigorous selection processes, the company consistently delivers plant material that meets the complex demands of modern fruit growers, emphasizing productivity, shelf life, and superior organoleptic characteristics.

With a strong commitment to quality and genetic improvement, New Fruits has built a stellar reputation among professional agricultural producers across Europe and beyond. The company’s operations are driven by a dedicated team of experts who oversee the entire lifecycle of their proprietary selections, ensuring compliance with strict phytosanitary standards. Known for their adaptability to diverse climatic conditions, their breeding programs have enabled them to expand their geographic reach significantly, supporting sustainable and efficient berry cultivation on a global scale. Through decades of expertise, the company remains a vital partner for farms seeking reliability, technical excellence, and sustainable growth in the competitive fruit sector.